Product Marketing Manager

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Product Marketing Manager

Working in partnership with this highly regarded manufacturing group, we are looking for an experienced and innovative Product Marketing Manager.

With operations throughout the world this Group of Companies has seen significant growth over the years. With a number of sites in the local region, they have a long and established history here in Greater Manchester.

Role Purpose:
As the Product Marketing you will be responsible for the entire product and communications strategy across the UK and EU.

Main Responsibilities:
•Managing the effective delivery of marketing campaigns and provide/present marketing strategies to the CEO/General Manager
•Delivering a range of product focused marketing campaigns and sales enablement material
•Online campaigns, design/print & production, presentations and the development of various marketing collateral
•Coordinate the production of event and exhibition collateral
•Deliver marketing literature, including brochures, leaflets, and award entries
•Measure and report on marketing campaign effectiveness
•Creating marketing and social media materials that communicate product features and target key decision makers
•Build on product messaging that sets new products apart from others in the market to give them a unique selling point
•Communicate the vision and value of new products to the market and develop sales and marketing tools that facilitate the selling process
•Plan and participate in the launch of new services and products which involve several different departments.
•Obtain insights into customers’ usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups and sales data
•Create content such as case studies, videos, website copy, blog posts and copy for public relations
•Developing and maintaining the product roadmap
•Detailed research and analysis of brand / product competitors with an aim to maintain the company's trusted premium status, improve best practice and boost sales

About you:
•3-5 years’ experience in B2B marketing and project management
•An undergraduate degree in marketing or business studies is preferable
•Be able to demonstrate digital marketing knowledge and ideally be able to demonstrate substantial experience in building brand plans & product marketing within the construction sector.
•Excellent interpersonal and networking skill both internally and externally
•Have the ability to translate complex and technical information into simple, concise and high impact messages
•Previous experience and/or good understanding of construction products.
•Knowledge of relevant building regulations & standards, building insulation & passive fire protection would be beneficial.

What is on offer?
•37.50 hours per week
•33 days holiday
•Free Parking
•Death in Service 2 x salary
•Healthcare Scheme
•Pension Contribution

If you are looking for a fantastic Product Marketing Manager opportunity and want to work for a forward-thinking Company with excellent Company benefits, then click on the ‘apply now’ button.

Due to the high volume of applications we receive we are not always able to reply to all applications. If you haven’t heard back from us within 2 weeks, then please accept that your application has been unsuccessful for the role we currently have advertised.
Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.

Finlay Jude Associates Ltd acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers